Welcome to my website

Hi, I’m Amelie Peng
a Professional Creator. Product Designer. UI/UX Specialist.

I'm a designer originally from Taipei, Taiwan, now based in the vibrant city of Tokyo, Japan. I bring to the table 8 years of expertise in web design, coupled with another 9 years honing my skills in product (UI/UX) design. My approach to design is infused with optimism, positivity, and a perpetual thirst for knowledge. I'm deeply passionate about crafting human-centered experiences and refining interaction design to elevate the overall user journey.

Specialties

What I Do

Product & User Research

I believe that every great product begins with a great story. Research helps us understand the story of people’s lives and their reveals problems they have and key product opportunities.

Product Strategy

Once I understand people and their problems, I love the process of identifying what product solution will truly solve these problems and figuring out the phasing of the product features.

Experience Design

Looking at the experience as a whole is my strength. I love looking at it holistically, because great experiences extend beyond the screen. I am experienced in sketching, rapid wireframing and prototyping.

Competitive Analysis

As a UI/UX designer for product developing, understanding competitors and keep following their information is absolutely necessary.

Questionnaire Design & User Interview

Creating quantitative surveys and doing further qualitative user interviews can help me to know more about users' behavior and thoughts.

Brainstorming & UX Consulting

Keeping my brain active is the key for being an excellent product designer. It contains high-quality inputs and outputs. Therefore I not only do my own design, but also develop a mentoring mindset.

Design Projects That I Had Done

Portfolio

203

Used Car Subscription Service Website

17+ Years of Design Experience

Resume

2008 - Present

Experience of UI/UX Design

UI/UX Designer

KINTO Corp. / KINTO Technologies Corp. (2020 - Present)

Japan

Mobility services by TOYOTA. The main business is car subscription service via website, and others are multiple car service apps, short-term web campaigns and association with global KINTO car services etc. My design mission in KINTO is supporting not only the Japan team (mainly to C business) but the global team (mainly to B business).

Design Team Lead

Wyingo Corp. (2018 - 2020)

Japan

The main business of Wyingo is Cross-border EC between Japan and China, which is selling variety of Japanese products and goods to China. I was responsible for managing the design team. Besides doing design work, I also had to communicate with every department, manage design schedules, mentor design team members and control high-quality of design products etc.

Senior Product (UI/UX) Designer

D-Link Corp. (2015- 2017)

Taiwan

A Taiwanese multinational manufacturer of networking hardware and telecom equipment. Since 2010, D-Link devoted to cloud service to support its IoT system. My design mission was creating satisfying and compelling experiences for users of the mobile device apps, including iOS, Android and Windows OS. From creating Persona, user flows, wireframes to high-fidelity mockups and prototypes. I also created UI SPEC for the mobile device apps so that global D-Link could follow the unity. Moreover, I participated in creating new products in agile development.

UI/UX Design Supervisor

Spring House Entertainment Tech. Inc. (2008 - 2015)

Taiwan

A subsidiary company of the biggest telecom company in Taiwan, CHT. Their main business is E-book developing. I started my career in smartphone design and development from here. Used the original iPhone, then developed from iPhone Gen 2. Learned lots of UI/UX design know-how for digital devices, including mobile, tablet, and web, and designed for multiple platforms and OS. In addition, I led 4 design team members, managed projects and directed design work of my team.

2000 - 2008

Experience of Web Design

Web Designer

HotelWorld.Com (2008)

Taiwan

A Taiwanese online hotel booking system. Besides owning booking system, I also built websites and online campaign pages for clients of hospitality industry. My design mission included both maintaining and updating our website, designing web pages for clients etc.

Senior Designer/Project Manager

KEHCH (2006 - 2008)

Taiwan

A digital design agency. Extending my work responsibilities, I was not only a senior designer but also a project manager: led 6 team members, managed project schedule, directed design works etc. A proud milestone was leading the Taipei City annual event website "Taipei Christmas" and got the 8th session of the Click Awards.

Visual Designer

Condé Nast Interculture Group Taiwan (2004 - 2006)

Taiwan

Condé Nast is a global mass media company embracing worldwide fashion culture and brand activities. I worked for the Taiwan branch, mainly being responsible for the fashion and beauty web design. I designed websites, web campaign sites, creative web ads and online animation games for numerous worldwide famous brands.

Web Designer/Project Planner

Freelancer (2002 - 2004)

Taiwan

Not only designed websites and graphic goods such as business cards, leaflets and brochures for clients, but also planned projects, defined website structure and made the project schedule as well.

Digital Designer

Spring House Entertainment Tech. Inc.(2000- 2002)

Taiwan

Being a web designer of Flash animation company, I designed and built websites, online campaign pages, and creative ads for all character series.

1995 - 2018

Education

Comprehensive Japanese Language

The Naganuma School (2017-2018)

Japan

Received extensive training in both comprehensive and business Japanese language skills, culminating in the successful attainment of JLPT N2 certification.

Multimedia Design

Gjun Computer School (1999-2000)

Taiwan

Completed an intensive multimedia design program specializing in web and 3D art design. Acquired proficiency in a wide range of software tools, including 2D and 3D design software, as well as HTML & CSS.

B.A. in Public Relations

Shih Hsin University (1995-1999)

Taiwan

Majored in Public Relations, with coursework encompassing a diverse array of subjects relevant to UX design, such as sociology, psychology, statistics, language and logic, and communication skills.

2016 - 2017

Certifications

JLPT N2

Japanese Language Proficiency Test (2017)

Japan

Successfully passed the rigorous N2 level test, demonstrating advanced proficiency in Japanese language skills.

TOEIC 710

Business English Language Ability (2016)

Taiwan

Achieved a score of 710 on the TOEIC exam, showcasing proficiency in business English language abilities.

2014 - 2021

Relevant Coursework

Innovation Through Design: Think, Make, Break, Repeat

The University of Sydney (2021)

Japan

Learned how to use design as a way of thinking to provide strategic and innovative advantage within profession, tried to explore, apply and practice the design process: think, make, break and repeat by means of this course.

JavaScript & jQuery

Flycan Design School (2016 - 2017)

Twiwan

Explored the fundamentals of JavaScript and jQuery to enhance interactivity and functionality in web design. Covered topics such as DOM manipulation, event handling, and AJAX to create dynamic and responsive user interfaces.

Responsive Web Design

Flycan Design School (2015)

Taiwan

Delved into the principles and techniques of designing websites that adapt seamlessly to various devices and screen sizes. Learned about fluid grids, flexible images, and media queries to ensure optimal user experience across desktop, tablet, and mobile platforms.

Business Model Innovation

Spring House Entertainment Tech. Inc. (2014)

Taiwan

Investigated strategies for driving business innovation through creative and sustainable business models. Explored concepts such as value proposition design, customer segmentation, and revenue streams to optimize user engagement and profitability.

2010 - 2014

Relevant Coursework

HTML5 & CSS3

Flycan Design School (2014)

Taiwan

Mastered the latest standards in web markup and styling languages, HTML5 and CSS3. Covered advanced topics including semantic markup, CSS flexbox, and grid layouts to create modern and visually compelling web designs.

Human-Computer Interaction

Stanford University (2012)

Taiwan

Deliberating how to design intuitive systems and interfaces that are elegant, effective, and ethical. Learned how to design patterns for social computing and crowdsourcing systems, concepts and techniques for constructing interactive web applications, and methodologies for creating effective visualizations.

HTML5 Applied Development

Spring House Entertainment Tech. Inc. (2012)

Taiwan

Applied HTML5 technologies to develop interactive and multimedia-rich web applications. Explored features such as canvas drawing, audio/video embedding, and offline storage to create engaging user experiences that leverage the full potential of HTML5.

Mobile App Optimization UX Design

Spring House Entertainment Tech. Inc. (2010)

Taiwan

Examined strategies for optimizing the user experience (UX) of mobile applications to maximize usability and engagement. Explored best practices in mobile interface design, user research methodologies, and performance optimization techniques to create intuitive and efficient mobile app experiences.

What Colleagues & Team Members Say

Testimonial

LINE TAIWAN

Vic Cheng

Product Manager

Telecom Related Website Design

I highly recommend Amelie for her exceptional design expertise, dedication to work, and active involvement in professional communities. During our time together at a subsidiary of Taiwan's largest telecommunications company from 2007 to 2010, Amelie's professionalism and dedication as a designer were evident. Her positive attitude and meticulous approach to projects made her a pleasure to work with. Notably, her proactive involvement in planning HTML/CSS structures greatly enhanced our team's efficiency and productivity. After leaving Taiwan, Amelie pursued opportunities in Japan, where she continued to excel across multiple Japanese companies. Her active engagement within the local UI/UX community facilitated valuable connections and insights into the Japanese design landscape. Amelie's vibrant energy, coupled with her unwavering commitment to excellence, would undoubtedly make her a significant asset to any organization.

UX&I

Eric Brecht

UI/UX Designer

Mobile App Design

I got to know Amelie as a creative and diligent person with an easy going personality and a professional attitude which makes communication with her simple, smooth and on point. Amelie always produces design work to an exceptional high standard and is able to implement those designs by herself using her outstanding HTML/CSS skills. Not only is her professional track record excellent, but on a personal level she is very friendly, reliable and an extremely positive person which rubs off to those around her. Having Amelie on board would definitely be a plus to any team.

Indeed Technologies Japan

Tori Chen

Senior UX Designer

Design Community Events

I had the pleasure of meeting Amelie through a design community she co-founded. Her dedication to organizing and participating in design events, as well as fostering connections among professionals, truly stood out. Amelie's commitment to personal growth is evident both inside and outside of work. Her involvement in side projects aimed at making Japan more welcoming to foreigners speaks volumes about her passion for creating positive change. She approaches everything with a growth mindset, viewing challenges as opportunities for learning. I highly recommend her for any design role.

Spring House Entertainment Tech.

Leo Lee

Vice President

E-book Mobile App Design

Amelie has worked with me for more than 8 years as a Senior Designer. She was responsible for website design and working with R&D department to ensure all projects are organized and delivered on time. She is skilled in using HTML/CSS and Illustrator to produces design work to an exceptional high standard, and I’m impressed by how her skills have evolved over the years we worked together. Amelie will be an asset to any team she joins, and I give her my wholehearted recommendation.