Amelie Peng's Personal Website
Product & User Research
I believe that every great product begins with a great story. Research helps us understand the story of people’s lives and their reveals problems they have and key product opportunities.
Product Strategy
Once I understand people and their problems, I love the process of identifying what product solution will truly solve these problems and figuring out the phasing of the product features.
Experience Design
Looking at the experience as a whole is my strength. I love looking at it as a whole, because great experiences extend beyond the screen. I am experienced in sketching, rapid wireframing and prototyping.
Competitive Analysis
As a UI/UX designer for product developing, understanding competitors and keep following their information is absolutely necessary.
Questionnaire Design & User Interview
Creating quantitative surveys and doing further qualitative user interviews can help me to know more about users' behavior and thoughts.
Brainstorming & UX Consulting
Keeping my brain active is the key for being an excellent product designer. It contains high-quality inputs and outputs. Therefore I not only do my own design, but also develop a mentoring mindset.